Working with the team at M&C Saatchi, we found just the right track for Virgin Holiday’s latest ‘Unleash Your Mojo’ TV campaign from little known up-and-coming Welsh band, El Goodo. The client was after an unexpected modern track with swagger, mojo and a feel good vibe that would work across a series of TV spots for a range of different target markets. We quickly found the perfect track for the campaign and negotiated the license.
Work: MUSIC SEARCH, NEGOTIATION & LICENSE
Track: EL GOODO ‘FEELS SO FINE’
Agency: M&C Saatchi
Creatives: DAN MCCORMACK & LUKE BOGGINS
Production Company: HSI London
Director: JOSEPH KAHN