Working closely with Toshiba and the creatives at Grey, we composed this bespoke piece of music for Toshiba’s brand film. The brief was a tricky one – whilst the music had to have a strong technological element to compliment the high-end technological advances being displayed in the visuals, the brand also wanted to convey a strong sense of humanity, evolution, and a relentless, never-ending pursuit of technological breakthrough and advancement.
Predominantly synth-based, the evolving piece we created also features human voices and a human heartbeat that runs right through the commercial, only once skipping a beat towards the end as the music builds and the journey starts afresh.
Work: Composed music
Creative Director: Nick Rowland
Production Company: RSA
Director: Johnny Hardstaff