FORD S-MAX

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GTB asked us to find a track for their latest Pan-European Ford S-Max ad campaign. They wanted a piece of music that immediately captures attention with bags of energy, a lightness of touch and a sense of fun to match the action in the film. The track also needed to feature stops and starts, dynamic shifts and a build towards the end. We carried out an extensive search and suggested Aloe Blacc’s ‘Can You Do This’ as a perfect fit.

BRAND: FORD S-MAX
WORK: MUSIC SEARCH & LICENSING
TRACK: ALOE BLACC 'CAN YOU DO THIS'
AGENCY: GTB
DEPUTY EXECUTIVE CREATIVE DIRECTOR: STEVE CLARKE
ASSOCIATE CREATIVE DIRECTORS: LUKE KELLY & CAMILLA HERBERSTEIN
PRODUCTION COMPANY: THE SWEET SHOP
DIRECTOR: ANDREW LANG