COI

Directgov

Back to work

We were asked to produce a new cover version of the classic Labi Siffre song ‘It Must Be Love’ for this star-studded commercial for COI’s Directgov. Directed by the excellent Steve Bendelack, many a famous face makes an appearance including Suggs from Madness as a busker.

Brand: COI
Work: Cover
Track: It Must Be Love
Agency: Dare
Creatives: Jeremy Carr & Ken Hoggins
Production Company: Spank
Director: Steve Bendelack