Anglo American

Investing In People

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To compliment a series of powerful films for Anglo American, we were asked to compose a piece of music that builds with the films and increases in strength and depth to help bring out the strong positive message, without ever becoming overwhelming or overpowering.

The brand also wanted the music to help the audience connect with the films and convey a sense of honesty, humility and humanity. In keeping with the mining/industrial nature of Anglo American’s operations we also incorporated subtle industrial percussive loops into the piece.

Brand: Anglo American
Work: Composed music
Agency: Ogilvy & Mather
Creative Director: Alun Howell
Photography: Robert Wilson